A new day has dawned in the Whole Foods era. What used to be called "Whole Paycheck", foods has now dropped the prices as much is 43% just this week alone.

If you're like me, you love Whole Foods. Maybe it's the organic produce or organic anything, or the amazing salad bar and premade meals, but whatever the case, you know it's expensive. I mean, I went in there a couple of weeks ago and spent $6 on two average looking avocados. Two, that I could get at Walmart for half the price. Well, things are changing in Whole Foods.

With the purchase of Whole Foods by Amazon, they will be able to reach more consumers when they cut these prices on best-selling staples including bananas, salmon, and eggs. What I love about this is that there's not a lot of bureaucracy that had to take place; this literally happened on the first day. Amazon bought the grocery giant for $13.7 billion and while not everything has dropped, most of the your basic staples and most popular items have dropped up to 43%.

It's designed to get more people through the door. I got it! Sometimes I would love to shop at Whole Foods but I just don't have $50 to spend on four items. Well now, that $50 can go a lot further. They are taking on competitors such as Walmart, Kroger and Costco. Items such as whole trade organic bananas have dropped from $.99 a pound to $.69 a pound. Organic large brown eggs have dropped from $4.29 to $3.99. And animal welfare waited 85% lean ground beef dropped from a $6.99 per pound to $4.99 per pound. And, those avocados I was talking about went from 2000 $.79 each to $1.99, a 29% decrease.

I don't know about you but that's well be shopping this weekend.